After some years studying hotel management (1987-1992), I found out quickly that (at that time) hotel photography in general needed some help quality wise, particular here in the Caribbean.
Hotel chains have their brand photography guidelines that pretty much state all of the matters concerning the photo shoots. But many independent hotel have not such standards. Here is when a couple of meetings could really help make ideas into actual facts. Factors such as using or not using talents, how many, clothes, ages, crops and many other topics such as schedules are all addressed.
The hotel has to decide what is most important to show in order for the marketing department sell more freely. What are the weaknesses and strong points the hotel should hide and show in its imagery? Could be the rooms, the food or its infrastructure. Some hotels just want to show lifestyle shots because their buildings might be old or might have renovations soon. Other hotels feel that their service is the strong point to show. As you see, there are many ways to go about before starting the shoot. I have posted this in Linkedin.com also.